Need answers and records first?
Start with Starter for AI chat, knowledge, order/refund capture and basic analytics before phone automation.
Start with chat. Add phone reception later.
Four plans, billed monthly, every 6 months or yearly. Every plan includes a free trial, and you can change or cancel it yourself at any time.
Prices are shown in GBP and exclude VAT or taxes unless Stripe Checkout shows otherwise. Cancel whenever you like — if you do, we keep your workspace for 2 years so you can come back without rebuilding your setup.
Customer reviews
Businesses already running their front desk on it.
Choose by outcome
Pick the plan by the customer work you want SIMCOAI to own first.
You can start small, prove the workflow, then add voice, premium model profiles, token packs, extra numbers or Enterprise review when the volume justifies it.
Need a working AI receptionist?
Growth is the default choice for calls, one business phone number, included call minutes, bookings, escalations and AI memory. Answered calls use live turn-taking so the AI can be interrupted mid-sentence, with a natural speaking voice.
Need scale and reporting?
Pro fits teams with departments, higher call volume, full API access, department routing, more number capacity and unlimited team accounts.
Need governance or unusual volume?
Enterprise is reviewed before checkout so support, telecoms, data, compliance and fair-use terms match the rollout.
Included platform
Every plan connects the pieces that usually drift apart.
Billing, voice, chat, records, analytics and compliance gates work from one dashboard, with provider status and plan allowances checked for you automatically.
AI chat support
Answer FAQs, collect details and route customer tasks from reviewed business knowledge.
AI phone reception
Answered calls, assigned numbers, call logs and escalation paths where your plan allows it.
Statistics and outcomes
Track conversations, call minutes, usage, escalations, workflow captures and plan pressure.
Human-safe handoff
Complaints, safety, payment details, legal/regulatory topics and uncertain answers move to humans.
Full plan comparison
Every feature and allowance, side by side.
These are the allowances the platform applies to your account automatically, taken straight from the limits our systems enforce. Nothing here is a marketing figure. Hover over any row — or tap it on a phone — to see exactly what it means.
| Capability | Starter | Growth | Pro | Enterprise |
|---|---|---|---|---|
| Monthly usage allowances | ||||
| Chat conversations a monthOne conversation is a whole back-and-forth with a customer on website chat, however many messages it takes. It is counted when the conversation starts. | 1,000 | 5,000 | 25,000 | By agreement |
| AI phone minutes a monthMinutes the AI spends actually answering calls on your business number, rounded per call. Calls that ring out or go unanswered are not counted. | Not included | 250 | 1,500 | By agreement |
| Speech recognition minutes a monthMinutes of caller speech converted to text so the AI can understand it. These are the same minutes as your phone minutes, measured separately because they are billed by a different supplier. | Not included | 250 | 3,000 | By agreement |
| AI speaking voice minutes a monthMinutes the AI spends speaking out loud on calls. Only the AI's own speech counts, not the time the caller is talking. | Not included | 250 | 3,000 | By agreement |
| AI usage allowance (tokens) a monthThe shared budget behind every AI answer, on the phone and in chat. A typical short answer uses a few hundred tokens. If it runs out, AI answering pauses until the allowance resets or you add prepaid credit. | 100,000 | 500,000 | 2,000,000 | By agreement |
| Premium model requests a month | Not included | Not included | 250 | By agreement |
| Email automation sends a monthEmails SIMCOAI sends on your behalf as part of a workflow, such as confirming a booking or asking a customer for proof. Verification codes and billing notices are not counted against this. | Not included | 250 | 1,000 | By agreement |
| API requests a monthCalls your own systems make to the SIMCOAI API. Only relevant if you are connecting SIMCOAI to other software; the dashboard itself does not use this allowance. | 1,000 | 5,000 | 25,000 | By agreement |
| API keys at onceHow many API keys can be active at the same time. Keys can be revoked and replaced at any point; this caps how many exist, not how many you may create over time. | 1 | 3 | 10 | By agreement |
| Business phone numbers at onceHow many UK phone numbers you can have connected to SIMCOAI at the same time. Additional numbers are available as an add-on. | Not included | 1 | 5 | By agreement |
| Number changes a monthHow many times you can release a number and take a new one in a month. Changing a number is deliberately limited because callers keep ringing the old one. | Not included | 1 | 5 | By agreement |
| Team membersHow many people can have their own sign-in to your dashboard, each with their own role and permissions. | 1 | 3 | Unlimited | By agreement |
| Custom customer fieldsYour own columns on every customer record - a flat number, a boiler model, a policy reference. The AI can read them when it recognises a caller. Customer records themselves are not capped. | 3 | 10 | 30 | By agreement |
| Calls and voice | ||||
| AI phone answeringThe AI answers your business number, speaks with the caller, and works from your own greeting, opening hours, services and policies. | Not included | Included | Included | Included |
| Business phone numberSearch for and connect a UK phone number inside the dashboard. You can also keep using your existing number by diverting it. | Not included | Included | Included | Included |
| Call logs and transcriptsEvery answered call is recorded as a log with a written transcript, so you can read back exactly what was said. | Not included | Included | Included | Included |
| SIMCOAI voice (standard)The standard set of natural speaking voices for your AI receptionist. You choose the voice in Call Studio. | Not included | Included | Included | Included |
| SIMCOAI voice (pro quality)Higher-quality speaking voices that sound closer to a person. Available on Pro, or as an add-on. | Not included | Not included | Included | Included |
| Department routingSend a caller to a different number depending on what they need, so sales, accounts or engineers reach the right phone. | Not included | Not included | Included | Included |
| Bookings, orders and workflows | ||||
| Bookings and availability timetableSet your bookable services, hours and closures, and the AI offers real times from that timetable and takes the appointment. | Not included | Included | Included | Included |
| Order captureThe AI records order references, customer details and notes into a structured order your team can work from. | Included | Included | Included | Included |
| Customer databaseOne record per customer, matched on their email address or phone number. The AI recognises whoever is calling from the number they are ringing from and uses what you already hold, instead of asking them to spell an email address down the phone. | Included | Included | Included | Included |
| Refund requestsRefund requests are collected with the order, reason and contact details, and wait in a queue for a person to approve or decline. | Included | Included | Included | Included |
| Escalation to a humanComplaints, emergencies, legal and medical topics are passed to your team instead of being answered by the AI. | Not included | Included | Included | Included |
| Workflow automation rulesRules that decide what happens after a call: what gets created, what needs approval, and what the customer is told. | Not included | Included | Included | Included |
| Advanced automationsAdditional automation controls on Pro, including confirmation steps and tighter conditions on when a workflow may act on its own. | Not included | Not included | Included | Included |
| Customer proof uploadsSend a customer a secure link to upload a photo or document as evidence for a refund or claim. The link is single-purpose and can be revoked. | Not included | Not included | Included | Included |
| Order barcodesCheck an uploaded photo for a barcode or tracking number and tell your team whether it matches the order it was sent for. | Not included | Not included | Included | Included |
| AI and knowledge | ||||
| AI behaviour settingsControl the tone, boundaries and rules the AI follows, and what it must never answer on its own. | Included | Included | Included | Included |
| Knowledge baseYour own articles and policies. The AI answers questions from these rather than making something up. | Included | Included | Included | Included |
| Unlimited knowledge articlesNo cap on how many knowledge articles you store. Lower plans have a limit on the number of articles. | Not included | Not included | Included | Included |
| AI memoryFacts you want the AI to remember across conversations, such as how you prefer appointments to be described. | Not included | Included | Included | Included |
| Advanced AI memoryA larger memory allowance on Pro, and more control over which memories are used on calls as well as chat. | Not included | Not included | Included | Included |
| AI testing consoleTry the AI yourself from the dashboard before customers do, and see the answer it would have given on a real call. | Not included | Included | Included | Included |
| Premium AI models | Not included | Not included | Included | Included |
| Docs assistantAsk a question about SIMCOAI itself and get an answer drawn from our documentation. | Included | Included | Included | Included |
| Records and analytics | ||||
| Conversation logsA searchable record of every chat conversation, including what the customer asked and what the AI answered. | Included | Included | Included | Included |
| Usage and outcome analyticsHow many calls and conversations you handled, what they were about, and how much of your plan allowance you have used. | Included | Included | Included | Included |
| Platform and access | ||||
| Dashboard overviewThe command centre: what needs attention, recent activity and your current usage at a glance. | Included | Included | Included | Included |
| Company settingsYour business details, opening hours, services and contact information. This is the information the AI answers from. | Included | Included | Included | Included |
| Guided setup wizardA step-by-step walkthrough that configures your services, hours and policies the first time you set SIMCOAI up. | Not included | Included | Included | Included |
| Website chat widgetPut SIMCOAI on your own website so visitors get the same answers as callers, from the same business information. | Included | Included | Included | Included |
| API keysCreate and revoke keys so your own systems can talk to SIMCOAI securely. | Included | Included | Included | Included |
| Full API accessAccess to the full set of API endpoints for orders, refunds, bookings and escalations, not just the read-only ones. | Not included | Not included | Included | Included |
| Team member accountsGive colleagues their own sign-in with their own role, instead of sharing one login. | Not included | Not included | Included | Included |
| IntegrationsConnect SIMCOAI to your own tools using webhooks and workflow messages, with a log of what was sent. | Not included | Included | Included | Included |
| Add-ons marketplaceBuy extra allowances and capabilities — more minutes, more conversations, premium voices — without changing plan. | Not included | Included | Included | Included |
| Security statusSee sign-in protection, active keys and account security settings in one place, in plain language. | Included | Included | Included | Included |
| Billing and invoicesYour plan, payment method and invoices, handled securely by Stripe, with warnings before you lose service. | Included | Included | Included | Included |
| Prepaid credit and overage controlBuy credit up front so the AI keeps working past your plan allowance. It stops at zero rather than running up a bill, and any automatic top-up has a monthly ceiling you set. | Included | Included | Included | Included |
| Plan advisorTells you which plan fits your actual usage, based on what you have used rather than what you guessed at signup. | Included | Included | Included | Included |
Allowances reset when your billing period renews. Phone numbers, API keys and team members are a cap on how many you may have at once. Enterprise allowances are agreed in your contract and remain subject to fair use and telecoms compliance. Add-ons can extend individual allowances without changing plan.
How checkout works
Fast, secure and accurate — every time.
You choose a plan, Stripe processes payment on its secure pages, and your account unlocks the moment payment is confirmed.
- Pick a planChoose the plan and billing period that fit your team.
- Secure sign-inYou create or sign in to your account on a hardened, dedicated login page. Your password is never typed into a SIMCOAI screen.
- Secure checkoutYou are taken to Stripe’s secure payment page to complete the purchase.
- Stripe handles paymentCard details, invoices, address and VAT stay with Stripe — we never see your card.
- Instant activationYour subscription, trial and add-ons unlock as soon as checkout completes.
- Always up to dateYour dashboard reflects your live plan, usage and add-on status at all times.
Operations stack
One front-desk system, not separate tools.
SIMCOAI ties calls, chats, records, billing and escalation into one workflow so teams can scan what happened and act quickly.
Calls become recordsAnswer, gather context, create an action and keep a log your team can review.
Usage stays visiblePlan pressure, call minutes, conversations and billing state are visible before surprises build up.
Humans stay accountableThe system escalates sensitive, unclear or customer-risk topics instead of pretending to be certain.
Customer call or chatAI answer with business contextWorkflow or handoffDashboard audit trailStripe-backed access
Estimate avoided admin pressure.
Use a simple model to compare staff time and recovered enquiries. This is an estimate, not financial advice or a guarantee.
GBP 0Monthly admin saving
GBP 0Yearly saving
GBP 0Recovered enquiries
Actual results depend on call volume, conversion, staffing, configuration and whether customers need human judgement.
Add-ons marketplace
Upgrade only the capabilities you need.
Add-ons are simple monthly subscriptions billed through Stripe. Add or remove them whenever your needs change.
Contact our sales team
For Enterprise, high-volume calls, larger number capacity or regulated workflows.
We will review usage expectations, phone number strategy, compliance wording, integrations, onboarding, support coverage, data handling and fair-use terms before proposing a contract.
Pricing FAQ
Clear before checkout.
Short answers for the decisions that usually slow teams down.
Do I need a phone number?
Only if you want the AI to answer calls. Growth and Pro include business numbers; Starter is built for AI chat, records and dashboard workflows without phone answering.
Can I change plan later?
Plan changes, payment methods and invoices are handled through SIMCOAI and Stripe-hosted billing flows where available.
What happens at limits?
Your conversations, call minutes, numbers, API keys and add-ons are checked automatically, so allowances are always applied before customer-facing work runs.
Is Enterprise unlimited?
Enterprise can include unlimited options, but usage is governed by contract, fair-use, telecoms compliance and onboarding review.
Are taxes included?
Prices are shown in GBP and may exclude VAT or other taxes unless Stripe Checkout or invoices show otherwise.
Can SIMCOAI handle regulated workflows?
Regulated, medical, emergency, payment-card, debt or marketing workflows require review and may need custom terms or remain disabled.
How do AI models work?
SIMCOAI runs all AI on managed infrastructure and manages the provider credentials for you — there are no keys to add. In the dashboard you pick a model profile (Economy, Fast, Balanced or Premium). Usage is metered through your plan, add-ons and pay-as-you-go caps.
What are premium AI models?
The Premium profile is for complex policy, setup and reasoning work and uses premium usage units. Pro includes a limited premium allowance; other plans add the Premium AI Models add-on, with pay-as-you-go caps for overages. SIMCOAI Voice (phone-call speech) is a separate add-on and is not affected by model selection.
Plans and add-ons are handled through Stripe Checkout.
Stripe securely handles your payment details, VAT information and invoices. You can manage your subscription, payment methods and billing history at any time from the Stripe Customer Portal.