Listen
Collect calls, chats, bookings, orders, refund details and support context before staff time is spent.
Everything your AI front desk needs.
SIMCOAI combines AI reception, support automation, operations, analytics, billing and add-ons into one secure operating system that can be tested before customers rely on it.
Operating layers
SIMCOAI is built around capture, answer, route and improve.
The product is strongest when customer work can be grounded in business knowledge, recorded in the dashboard and improved from logs over time.
Answer
Use approved services, prices, policies, FAQs and documents instead of generic model guesses.
Hand off
Create records, trigger handoff, flag sensitive topics and move work to the right operational queue.
Learn
Review health checks, plan limits, usage, token pressure, call minutes and customer outcomes.
AI Receptionist
Answer calls, provide business-specific replies, transfer to humans and create call summaries.
- Greeting and legal notice
- Transfer number
- Fallback voice mode
AI Chat Support
Answer FAQs, capture order details, collect refund requests and escalate sensitive issues.
- Knowledge-aware answers
- AI memory context
- Testing console
Knowledge Base
Store business policies, service details, prices, FAQs and approved answers for the AI to use.
- Articles and policies
- Used by phone and chat answers
- Unlimited articles on Pro
Customer database
One record per customer, matched on their email address or phone number, so the AI recognises whoever is calling.
- Recognised from caller ID
- Bookings, refunds and orders in one history
- Your own custom fields
Bookings
Collect appointment details, opening-hour rules, unavailable times and approval workflows.
- Booking requests
- Rules and reminders
- Human confirmation controls
Orders and Refunds
Capture order references, refund reasons, policy checks, statuses and human review notes.
- Order uploads
- Refund queue
- Audit trail
Email designer
Give customer verification and secure upload emails your own look. Build with visual blocks, check the live preview, or edit the HTML directly.
- Logo, colour and footer note
- Reorder and duplicate content blocks
- Preview before saving
Analytics
Understand calls, conversations, workflows, usage, support queues and business performance.
- Usage reporting
- Business intelligence
- Health checks
Secure sign-in
Your team signs in on a hardened hosted login page, never a form inside the dashboard. Passkeys, authenticator apps, email codes and Google or Microsoft accounts are available where enabled, with verified-email enforcement and a sign-out that ends the login session too.
Recently shipped
What we have added most recently.
Every item below is live on the platform today and covered by automated tests that run against the real system, not a staging copy.
A real bookable timetable
Set your services, how long each takes, the gap you need between them and how many you can run at once, then weekly opening rules and one-off closures. The AI offers times that are genuinely free and will not put two customers in the same slot.
- Understands times the way people say them
- Bookable hours can differ from opening hours
- Never offers a time that has already passed
Prepaid credit with spend controls
Buy credit up front and let usage draw it down. When it runs out it stops, rather than quietly building a bill you have not seen. Auto top-up is off until you switch it on, and carries a monthly ceiling you set.
- Stops at zero instead of accruing a debt
- Monthly cap on any automatic top-up
- Stops retrying after repeated card failures
A recording notice that cannot be switched off
Every answered call opens with the legal notice before anything else happens. It is enforced by the platform, so it cannot be disabled or reworded from the dashboard — including by accident. Your own greeting is spoken straight after it.
- Enforced for every call on every plan
- Your greeting stays yours
- Trimmed so callers are not left waiting
Billing warnings before you lose service
If a card fails, a renewal is coming up, or prepaid credit is running low, you are told. These are sent as service messages rather than marketing, so they are not something you can accidentally unsubscribe from and then miss.
- Card failures chased daily, not once
- Renewal notice before it is taken
- Nothing sent if you have already cancelled
Customer reviews
What these features look like once they are answering your phone.
Plan clarity
Always know exactly what is included in your plan.
Every feature is clearly marked as included, available as an upgrade, or arranged with our team — so there are never surprises after you sign up.
AI chat, knowledge base, bookings, order and refund capture, analytics, billing, dashboard settings and support.
AI phone reception, SIMCOAI Voice (with SIMCOAI Auditus Vivus 1 for turn-taking and SIMCOAI Auditus Certus 1 for recognition), premium AI models, token packs, email automation, extra numbers and higher allowances.
Regulated workflows, high-volume calling, marketing outreach, Enterprise governance and custom integrations — reviewed with you before launch.
Model and token controls
Match AI quality, speed and cost to the task.
Your account runs on SIMCOAI Intelligence. Choose SIMCOAI Cura 1 for routine requests, Sermo 1 for quick conversations, Mens 1 for everyday work or Vis 1.1 for complex cases. You can also let SIMCOAI choose for each request within your plan allowance. Everything runs on SIMCOAI-managed infrastructure with no keys to manage; premium models use premium usage units, and your allowances apply automatically.
Add-ons marketplace
Extend SIMCOAI only when your business needs more.
SIMCOAI Payments add-ons unlock approved voice, model, token, email, review and theme features without forcing every customer onto the highest plan.
Security and reliability
Security controls that customers can understand.
Payment details, phone setup, customer records and AI configuration are protected behind secure systems. Your dashboard gives you the controls you need while private credentials stay safely out of reach.
We make encrypted local backups of core workspace data every hour and keep backup copies for about 30 days. Backups are currently local; separate-site recovery is planned.
1Hosted billingPayment methods, invoices and subscription changes stay in secure billing flows.
2Managed phone setupAssigned numbers, disclosures, callbacks and logs are checked before live use.
3Account isolationEach business sees only its own records, settings, usage and team controls.
4AI with boundariesBusiness-specific context, usage limits and human fallback paths stay visible.
Evidence and approval
Proof from customers, decisions from people.
Refunds, bookings and escalations are protected by verification codes, and on Pro you can ask a customer for proof before anything is approved. SIMCOAI checks what it can — barcodes, references and document details — then hands your team a clear summary. The decision is always yours.
Evidence checks are assistive, not a guarantee. SIMCOAI never auto-approves a refund: a person reviews every outcome, and your own refund and booking policy governs the result.
1Send a secure upload linkCreate a one-off link from the refund or order and send it to your customer. No account or login needed on their side.
2Customer uploads proofPhotos, receipts or documents, with an optional barcode or tracking reference and a short note.
3Assistive checks runBarcode and document checks are matched against what you expected, and flagged clearly as matched or unmatched.
4Verification-code protectionRefunds, bookings and escalations stay protected by verification codes so sensitive actions cannot be triggered casually.
5A person approvesYour team sees the evidence and the available actions, then approves, denies or refunds. Every step is recorded in the audit trail.
In depth
How each part actually works.
Detailed pages on the parts of SIMCOAI that do the most work, including where each one deliberately stops and hands over to your team.
Bookings
Appointments offered and taken from your real timetable — your services, hours, capacity and closures, with double-booking prevented.
Customer records
One record per customer, returning callers recognised before they speak, and checks before any account detail is read out. Import the list you already hold from a spreadsheet.
Refunds and orders
Order lookups and refund requests captured by AI and decided by a person. SIMCOAI never approves a refund itself.
Escalations
Complaints, safety, medical, legal and payment topics handed straight to your team instead of being answered by AI.
By industry
See it set up for a business like yours.
The same features above, described for how they actually show up on a call to a trade, a salon, a clinic, a restaurant or a letting agency.
Trades
Real emergencies go to a person; ordinary calls get booked into your diary.
Salons & hair and beauty
Bookings from your real timetable while your hands are full.
Dental & private clinics
Routine appointments booked; anything medical handed to a person.
Restaurants
Table bookings and takeaway questions answered while the kitchen stays focused on service.
Law firms
New-enquiry intake handled and conflict-sensitive matters routed straight to a person.
Estate agents
Viewing requests and valuation enquiries captured outside normal office hours.
Launch the dashboard and configure your first AI front desk.
Start with the setup wizard, then test chat and phone behaviour before going live.
Experimental calling
Hermes Mini. Athena Full. Direct voice conversation.
SIMCOAI Hermes 1 (Mini) and SIMCOAI Athena 1 (Full) listen and speak directly. Both use a fixed native voice and keep bookings, verification, callbacks and human transfers within your business rules.
Save a preference in your phone profile. Live use is limited to approved pilot lines, and response speed is still being validated.