If you connect SIMCOAI to your own website or systems, you could already send us orders, refunds, bookings and escalations — but not the customer those records belong to. The one thing everything else hangs off was the only thing you could not read or write from outside the dashboard.
You can now list, look up, create and update customer records through the API, and send someone straight from your checkout or booking form into SIMCOAI. Creating a customer is a safe repeat: we match on the email address or the significant digits of the phone number, so replaying your customer list does not create a second copy of somebody already on file, and a blank field you send never wipes a detail we already hold.
Customer records use their own permission, separate from orders and refunds. An integration that only needs to file refunds is not handed your whole contact list with them, and you choose which it gets when you create the key.
Your systems can also be told when something changes rather than having to keep asking. Alongside the existing refund, booking, order and escalation notifications, we now send one when a customer record is created or updated.